Why did Rajinikanth's Jailer 2 miss its Rs13-billion box-office potential?

“Why did Rajinikanth's Jailer 2 miss its Rs13-billion box-office potential?”

Dubai: Rajinikanth's blockbuster sequel Jailer 2 could have earned between Rs12 billion and Rs13 billion worldwide, according to veteran Tamil film distributor and financier Tiruppur Subramaniam, who believes restrictions on early morning screenings and ticket pricing prevented the film from reaching its full box-office potential. Subramaniam said the absence of early morning shows and special fan screenings across nearly 90 per cent of locations affected the film's opening-day collections. He…