What does luxury sound like? Inside the growing world of sonic branding

“What does luxury sound like? Inside the growing world of sonic branding”

Those fortunate enough to own Ferrari’s new all-electric Luce may be preoccupied with whether the supercar can retain the Italian manufacturer’s famed engine sound. But listen more closely and it becomes clear that just as much thought has gone into the sounds inside the cabin, as Emmy-winning composer Nick Wood knows well. “From the engine start to indicators and warning tones, these are very simple noises. But they had to have a Ferrari feel to them, not sound generic like your open fridge…