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“O valor da criatividade está em identificar territórios que a inteligência artificial não identifica”

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ECO
“O valor da criatividade está em identificar territórios que a inteligência artificial não identifica”

A criatividade como investimento, em vez de um recurso chamado apenas no final do processo. É esta a lógica da !F Creative Capital, o projeto lançado por Hugo Veiga e Diego Machado, perto de um ano e meios após terem deixado a direção criativa global da AKQA e o grupo WPP. A nova estrutura, agora […]

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