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O “trabalho de formiguinha” das marcas para chegar ao topo da IA

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6h agonow

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ECO
“O “trabalho de formiguinha” das marcas para chegar ao topo da IA”

“Tudo começa numa pergunta que fazemos ao chat”, enquadra Maria João Silva, chief marketing officer da Generali Tranquilidade. “A pergunta é feita, é dada uma resposta, e o cliente só vê a resposta. Mas por trás está todo um treino que é invisível e que costumamos comparar com os atletas de alta competição. Só vemos […]

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