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La Route du Rhum et ses défis : ce que les entreprises gagnent vraiment à accompagner un bateau et son skipper

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Le Figaro
“La Route du Rhum et ses défis : ce que les entreprises gagnent vraiment à accompagner un bateau et son skipper”

DÉCRYPTAGE - Les possibilités sont légion pour valoriser un partenariat dans la course au large. Avec notamment pour objectif que les équipes puissent être associées à l’aventure.

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