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Kryzys zaufania do influencerów. To może być koniec ery internetowych idoli

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Rzeczpospolita
“Kryzys zaufania do influencerów. To może być koniec ery internetowych idoli”

Do branży influencerów płyną setki milionów złotych, ale ledwie 8 proc. użytkowników mediów społecznościowych ulega urokowi internetowych poleceń. Twórcy mierzą się z kryzysem zaufania, a konsumenci mogą postawić na rekomendacje AI.

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