How PRYPCO Blocks’ ‘Habba Habba’ is taking over the internet on its hero video

“How PRYPCO Blocks’ ‘Habba Habba’ is taking over the internet on its hero video”

Dubai: A campaign can introduce an idea. What happens next depends on how people respond to it. For PRYPCO Blocks ’ ‘Habba Habba’, the story is now moving beyond its unlikely cast of characters and into content from creators bringing their own personalities to the concept. Since launching on 1 October, the campaign’s hero video has surpassed over 6.3 million views. Creators including Rashed Al Falasi, Ebrahim Almreasy, Dima and Chaza have filmed their own interpretations, extending a story that…