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How Jasbir Bassi built Car Fare into a UAE automotive powerhouse

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Gulf News
“How Jasbir Bassi built Car Fare into a UAE automotive powerhouse”

Thirty years of dedication and consistency whilst leading Car Fare since its inception - what key decisions and challenges have shaped that journey? When we started Car Fare in 1997, we had five vehicles, one outlet and a small office in Karama. Today, our fleet exceeds 3,000 vehicles across multiple UAE locations. This growth reflects perseverance, disciplined expansion and a commitment to customer confidence. We focused on building a home-grown business capable of competing with established…

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