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EU rule on unverified green claims takes effect from 27 September, Portugal yet to implement

From 27 September, the EU will treat any product labelled “environment‑friendly” or “carbon‑neutral” without supporting evidence as an unfair commercial practice, and Portugal has not yet incorporated the rule into national law.

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Confirmed by 2
What the 2 sources said
Observador
“a partir de 27 de setembro, chamar a um produto "amigo do ambiente" ou "neutro em carbono" sem prova passa a ser prática comercial desleal em toda a União”

Machine translation: from 27 September, calling a product "environment‑friendly" or "carbon‑neutral" without proof becomes an unfair commercial practice throughout the Union

Portugal chega à data sem transposição.

Read at Observador
Público
“Directiva proíbe alegações ambientais vagas e rótulos sem certificação independente. Portugal está entre os países que Bruxelas levou a processo por não a ter transposto a tempo.”

Directive bans vague environmental claims and labels without independent certification. Portugal is among the countries Brussels has taken to court for not having transposed it in time.

Read at Público
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