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Fashion and tradition: how John Smedley is innovating in a tough market

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The Guardian – UK
“Fashion and tradition: how John Smedley is innovating in a tough market”

In the final article in a series on high-end British manufacturing we look at a clothing brand that dates to the 18th century but is increasingly on-trend Making jeans again: the Hiut Denim factory in Cardigan Rolls-Royce rides high on craze for customisation Luxury leather: from wallets to cigar cases Tina is wielding a large pair of scissors with authority, slicing with immense skill and precision. With 38 years of experience, she is an important member of the 230-strong manufacturing team…

Read at The Guardian – UK
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