Farmers to tourists: Gifu’s rural festivals court new crowds to survive
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What the source said
The Japan Times
“Farmers to tourists: Gifu’s rural festivals court new crowds to survive”
With aging populations, the region's once-famous festivals find themselves relying on outside help to keep homegrown traditions going.
Read at The Japan TimesReported by one source so far. It is confirmed when a second, independent source reports the same thing.