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Dubai launches tourism loyalty programme to reward repeat visitors

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The National
“Dubai launches tourism loyalty programme to reward repeat visitors”

Dubai on Sunday launched what is being hailed as a world's first tourism loyalty programme to reward travellers making repeat visits under a major drive to cement the emirate's status as a world-leading leisure and business destination. The key strategy - unveiled by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence - will also seek to expand access to tourist visas to further encourage travel. Sheikh Hamdan said the initiative was in support of…

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