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Creatividad real en la moda; así es la impresionante campaña de Prada junto a leyendas de la animación

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El Universal
“Creatividad real en la moda; así es la impresionante campaña de Prada junto a leyendas de la animación”

La industria de la moda de alto nivel busca desmarcarse de la proliferación de contenidos generados por inteligencia artificial para apostar por el valor artesanal del trabajo hecho a mano. Bajo la dirección creativa de Miuccia Prada y Raf Simons, la casa italiana de lujo lanzó su campaña global para la temporada de fin de año titulada Drawing Prada: Animated by Hand . Esta estrategia publicitaria prioriza el dibujo a lápiz y papel sobre la producción digital, con el propósito de reivindicar el…

Read at El Universal
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