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“Cost killing” ou criação de valor?

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19h agonow

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ECO
“Cost killing” ou criação de valor?”

Quando os custos aumentam e as margens diminuem, a primeira reação de muitas empresas é procurar onde podem reduzir despesas. A decisão parece natural, mas nem sempre é a mais eficaz. Reduzir custos pode melhorar os resultados no curto prazo. Contudo, quando os cortes são indiscriminados, existe o risco de comprometer recursos essenciais à atividade, […]

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