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Carat apresenta novo posicionamento estratégico global

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6h agonow

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“Carat apresenta novo posicionamento estratégico global”

A Carat, agência de meios da Dentsu, apresentou um novo posicionamento global e uma nova identidade de marca. Sob o mote “Difference Engineered”, a agência deixa para trás o “Designing for People” e propõe-se identificar e reduzir o alcance publicitário que não contribui eficazmente para os objetivos dos anunciantes. A Carat fala num cenário de […]

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