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Agentes de IA a comprar anúncios? Mais de metade dos inquiridos espera que sim

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“Agentes de IA a comprar anúncios? Mais de metade dos inquiridos espera que sim”

Qual o papel da inteligência artificial (IA) na publicidade digital? O mais recente estudo do Interactive Advertising Bureau (IAB) Europe indica que o caminho, no próximo ano, poderá passar pela compra de publicidade por agentes de IA. Essa é, pelo menos, a expectativa de mais de metade da amostra (29 em 50 inquiridos). Destes, 15 […]

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